How To Calculate Success Rate

You might want to measure your success rate in many cases: Maybe you're submitting job applications, fine-tuning your sales pitches, or want to know what percentage of your class passed their end-of-year exams. Either way, finding the success rate takes only a few basic calculations, as long as you know how many total attempts were made and how many of them were dubbed a success.

Before you begin your calculations, take the time to clearly defined what it means if a trial, or attempt, was a "success." If you're dealing with a pass/fail situation – for example, passing a test – the definition is obvious. But in other situations, it might not be so obvious. If you're looking for work you might consider getting a first interview to be a success, or maybe you'd define success as getting a callback for a second interview.

For the sake of an example, imagine that you're a salesperson that sends out email pitches. Define "success" as getting a response that expresses interest in learning more about what you're selling.

You need two pieces of data to find your success rate: The number of total attempts made (in this case, the number of email pitches sent out), along with the number of successes.

To continue the example, imagine that you sent out 100 email pitches last week, and of those you met the definition of success – getting a response expressing an interest in learning more – 17 times. Once you know the number of successes and the number of trials, you're ready to start calculating your success rate.

1. Divide Successes by Trials

Divide the number of successes by the number of attempts or trials made. In this case, you have:

\(\frac{17}{100} = 0.17\)

2. Convert to Percentage

Multiply the result from Step 1 by 100 to convert it into a percentage:

\(0.17 × 100 = 17 \text{ percent}\)

So your success rate in the last week is 17 percent.

Imagine that you just took – and passed – a difficult final exam. If only 65 of the 90 students in your class passed the exam, what was the success rate?

1. Divide Successes by Trials

Divide the number of students who succeeded – in this case, 65 – by the number of attempts made. In this case, the number of attempts made is the number of students in the class, or 90:

\(\frac{65}{90} = 0.72\)

2. Convert to Percentage

Multiply your result from Step 1 by 100 to convert it into a percentage:

\(0.72 × 100 = 72 \text{ percent}\)

So the success rate for that final exam was 72 percent.